Research
The Australian Made, Australian Grown Campaign regularly undertakes research here and in export markets to understand consumer awareness of the Australian Made, Australian Grown logo, demand for Australian products and produce and consumer attitudes towards buying Australian.
Summaries of all research conducted by external research groups on behalf of the Australian Made, Australian Grown Campaign is available below. Feel free to contact the AMAG office on (03) 9686 1500, should you need further information about any of the findings.
Domestic Research
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Complete Research Summary 2002-10
The Australian Made, Australian Grown Campaign (AMAG) regularly conducts research in both domestic and international markets. The following provides a brief overview of the most recent surveys.
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2010 Survey of logo users and their export activities
More and more exporters believe country of origin plays an important role in maintaining export sales, according to the latest survey.
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2010 Survey of exporting logo users
The use of the logo in export markets has increased significantly over the export project period and businesses using the logo have experienced a greater increase in sales than those not using the symbol.
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2009 Consumer survey attitudes towards logo and buying locally made
Logo is recognised by 94% of Australian shoppers and trusted over any other country of origin symbol by 85%, according to the Roy Morgan Research survey.
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2008 Survey of logo users – export focus
Logo users are active exporters and use the logo in markets around the world, according to this extensive survey among logo users.
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2007 Consumer survey on attitudes towards Australian grown food
Consumers want to buy Australian grown fresh and processed foods, according to research conducted by Roy Morgan Research.
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2006 Consumer Survey - Attitudes towards logo and buying Aussie
In late 2006 AMCL conducted a large research project in Australia focusing on consumer understanding of the logo, consumers’ willingness to buy Australian and their perception of Australian products.
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2005 Small survey of logo users and their export activities
In October 2005, a phone survey of all current AMCL licensees was carried out. The objectives of the survey included to identify licensees who could assist in the Bangkok and Los Angeles research program.
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2002 Roy Morgan Research consumer survey on attitudes towards buying Australian made and the logo
Roy Morgan Research survey from 2002 focused on consumer attitudes twoards buying Australian and the Australian Made, Australian Grown logo.
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International Research
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2010 Dubai awareness and perceptions of Australian Made logo and products
Respondents agree that the Australian Made, Australian Grown logo clearly reflects positive attitudes of Australian products.
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2010 Los Angeles and New York awareness and perceptions of Australian Made logo and products
Awareness of Australian Made, Australian Grown promotions found to be higher in New York – where more recent promotions had been held - than Los Angeles.
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2010 Shanghai awareness and perceptions of Australian Made logo and products
Awareness of the Australian Made, Australian Grown logo and recent promotion is high with 78% of respondents having seen it before.
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2010 Singapore awareness and perceptions of Australian Made logo and products
Awareness of Australian Made, Australian Grown’s promotion and the logo is high, with 70%+ recalling having seen the logo as part of a promotion or in general.
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2009 Dubai survey of importers’ perception of Australian products and AMAG logo
Australian products are held in high regard by Dubai-based buyers, who also have a clear preference for these products carrying the logo.
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2009 US survey of effectiveness of US promotions of logo and Australian products
Awareness of the logo has increased from 9% to 27% since 2005 and a majority of surveyed US shoppers believe the logo captures their positive impressions of Australia.
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2007 US awareness and perceptions of Aussie products
Three year study identifies Australian Made Campaign’s primary role as adding brand value to export promotions.
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2007 Survey of shoppers and importers in Thailand
A series of interviews with both shoppers and importers confirm that Australian products will benefit - both in distribution and retail sales - by use of the Australian Made Logo.
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2006 Roy Morgan country of manufacture study
More than 14,500 people from Australia, Indonesia, New Zealand, UK, USA and Thailand were interviewed by Roy Morgan Research about their buying preferences.
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2006 US awareness and perceptions of Aussie products
Awareness of the Australian Made Campaign, from public relations tactics to the logo, increases a significant 5% in the space of a year.
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2005 US survey of perceptions of logo and Australian products
Benchmark survey in the US, which found that while the logo had little recognition, Australian products had positive attributes such as “Pure & Natural” and “Unique” according to US shoppers.
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2005 survey of shoppers and importers in Thailand
Survey results strongly suggest Australian products will benefit by using the Australian Made logo.
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Campaign Partners
Campaign Partners
